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151 Years of Atlantic Covers

The evolution of a magazine's design

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A Question of Balance

 November 2008

By Michael Bierut

"Every magazine that you and I like has a personality. We are drawn to it, issue after issue, by a combination of the comfort of familiarity and the promise of surprise. The process of redesign, then, is simply one of discovering the right visual analogue for a distinctive editorial voice, one that allows for both constancy and change."

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